FACT! Let's Get Real: Attendee numbers are declining across all geographies. What are organizers doing about this? Are current practices to enhance attendee experience and value, and understand attendee behavior, good enough? What more needs to be done?

Hear from Kimberly Hardcastle, president of mdg (A Freeman Company), on the need for event planners in Asia to adapt their strategies to ensure the long-term success of their events. She will discuss how event planners can change their perspectives and adopt actionable steps to prioritize event value and ROI, instead of focusing solely on attendee numbers and exhibition space size.

For the first time, exclusive insights will be shared in Asia. Expect to walk away with strategies that will help you differentiate yourself from competitors and propel you to lead the next generation of events.

Miss this workshop, and you'll never hear it again! Expecting an overwhelming response. Register NOW!

Agenda

2.00pm – Welcome address by Richard Ireland, President of SACEOS

2.05pm – Sharing by Chris Skeith, Chief Executive Officer at Association of Event Organisers (AEO) & Vincent Polito, CEO, Society of Independent Show Organisers (SISO)

3.00pm – Sharing by Kimberly Hardcastle-Geddes, President of mdg, A Freeman Company

5.00pm – End of masterclass

Masterclass cost: $100/pax for members, $200/pax for non-members