Charles Tee
CEO of T3E Global Pte Ltd
Dr. Charles Tee is Chief Executive Officer of T3E Global a hospitality, travel, tourism,
and technology enterprise driving business results through real world solutions and
strategies. He works with clients in the areas of business development and tourism
product and service strategy development to focus and direct companies towards
achieving business success.
Charles’ work involves strategic management, leadership, development of hospitality
& tourism marketing strategies and services, business development support and
management, training, coaching and mentoring of senior management and executives.
Having worked across many countries in Asia and the Pacific, he has vast crosscultural experience and knowledge, and he brings this expertise into his work when
working with clients and partners.
He brings more than 39 years of international travel and hospitality industry experience
to his position having served in senior management positions with companies such as
Tour East International, Millennium & Copthorne International, Zuji, Melia Hotels
International, Rosenbluth International Travel and the Shangri-La Hotels. Charles
received his doctorate from University College London and is also a graduate of
Macquarie University in Sydney where he received a Master of Arts in Marketing
Management.
In his last corporate role, Charles had served as Chief Operating Officer Asia for
Wotif.com a global specialist in last-minute accommodation where he was responsible
for the Group’s strategic development, growth and operations in Asia. He spearheaded
a team handling product development, business generation and customer services
and support and within a period of 12 months he took the company from S$ 2 million
to S$ 8.5 million in sales revenue growth.
He is also an associate lecturer at several educational institutions including RMIT
University, Murdoch University, James Cook University, La Trobe University and the
Grenoble Ecole Management and is a regular presenter at business, tourism and
industry events where he has delivered papers on customer services, marketing and
branding.