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Save the dateAugust 6 - 20, 2021 (GMT+8) Add to Calendar
Venue Location
Venue Location

Online Classroom via Zoom

Singapore

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Organizer
Organizer
Organizer: SACEOS (Singapore Association of Convention & Exhibition Organisers & Suppliers)
Contact Person: SACEOS Education
Event Details
Event Details

MICE businesses are badly impacted by COVID and operations have been disrupted for months. MICE businesses that have tried to adapt with their new products, services and business delivery over hybrid models have grappled with communicating their new business value proposition clearly. Some also lack a relevant brand story or persuasive narrative that would help them gain mindshare, attract and compel prospects to 'buy' during the pandemic. More pressing than before, Business leaders, sales and marketing managers need to master the skill to tell better stories in order to stay relevant and attractive across the economy's cyclical changes.

In these 2-week programme, you will uncover proven frameworks to craft persuasive pitches that will help you position your company or project to secure deals.

By the end of the course, you will walk away with:

  • A ready-to-use persuasive brand narrative to win more business for your organisation, even in tough times.
  • A proven story framework that you can use to craft relevant and compelling messages for different context, medium, and platforms.
  • The skill to tailor your message to your customer so they remember you, love you, and stick with you.
  • A blueprint to help you curate and create relevant and engaging digital content to marketing your event.

This course is best for: Business and project leaders, sales and marketing managers who are responsible for developing and delivering persuasive narratives to win over event sponsors, partners, customers.



  • Instalment payment term is available, do email education@saceos.org.sg for more information
Agenda
Agenda
  • Day 1

    August 6, 2021

  • Day 8

    August 13, 2021

  • Day 15

    August 20, 2021

  • 9 AM - 1 PM

    SESSION 1: GETTING INTO THE MINDS OF YOUR CUSTOMERS (BRAND STORY)

    SESSION 1: GETTING INTO THE MINDS OF YOUR CUSTOMERS (BRAND STORY)

    In this segment, you will learn how to tap into your customers’ priorities and desires so that you’re able to craft a narrative that’s hard to ignore.You'll LearnTo be clear of who your business is serving so you can be laser focused in your messaging strategy to appeal to them.The gaps in your existing messaging that is stopping customers from engaging your services or buying your products.The one mindset shift you need to become more “customer-centric” when it comes to storytelling.The “Onion ...
    In this segment, you will learn how to tap into your customers’ priorities and desires so that you’re able to craft a narrative that’s hard to ignore. You'll Learn To be clear of who your business is serving so you can be laser focused in your messaging strategy to appeal to them. The gaps in your existing messaging that is stopping customers from engaging your services or buying your products. The one mindset shift you need to become more “customer-centric” when it comes to storytelling. The “Onion Peeling Technique” so you can get to the heart of what matters and ignore “surface-level” issues your customers doesn’t care about. How to set a specific and actionable “North Star” for your brand story so that your customers know the purpose of why your company or event exist. SELF-PACED ONLINE COURSE: STRUCTURING A COMPELLING NARRATIVE & INCREASING PERSUASIVENESS The key to winning with your customers is not to get them to say ‘yes’, but to give them no reason to say ‘No’. Our trainers will share with you a unique framework to identify objections before they arise and arrest all doubt, leaving your prospects with only one question : “How do I sign ofon this?” Or “how do I buy?” Discover how to anticipate and prepare for any objections. You'll Learn Structure a compelling narrative that can be used across medium Pre-empt unsaid objections in order to overcome them in your brand story Weave the elements of persuasion into your narrative to increase the persuasiveness Frame the same message differently to appeal to different customer profiles
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  • 9 AM - 5 PM

    SESSION 2: MAKING YOUR OFFERING IRRESISTIBLE & SPREADING THE MESSAGE

    SESSION 2: MAKING YOUR OFFERING IRRESISTIBLE & SPREADING THE MESSAGE

    Communications is a continuous journey. Learn how to create and curate content that cuts through the noise and builds a passionate tribal community who love your brand.You'll LearnThe 3-part process to digital content marketing: Content, Conversations, ConnectionTo identify different channels and methods to creatively showcase your brand story to get in front of your prospects.To map the different content types/purpose and drive funnel attribution across the campaign funnelPre-event: to generate...
    Communications is a continuous journey. Learn how to create and curate content that cuts through the noise and builds a passionate tribal community who love your brand. You'll Learn The 3-part process to digital content marketing: Content, Conversations, Connection To identify different channels and methods to creatively showcase your brand story to get in front of your prospects. To map the different content types/purpose and drive funnel attribution across the campaign funnel Pre-event: to generate hype and interest During: get people to show up for the MICE event ​Post: generate recommendations and reviews
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  • 2 PM - 6 PM

    Session 3: Virtual Coaching

    Session 3: Virtual Coaching

Deep Learning Application Across 2-weeks
Deep Learning Application Across 2-weeks
    What's Included?
    What's Included?
    Speakers
    Speakers
    • Kai Xin Koh (Storytelling Strategist)

      Kai Xin Koh

      Storytelling Strategist

    • Goh Thomas (Native Digital & Branding Expert)

      Goh Thomas

      Native Digital & Branding Expert

    Sponsors and Partners
    Sponsors and Partners
    Tickets
    Tickets

    SACEOS Members

    Instalment payment term is available, do contact us at education@saceos.org.sg for more information

    S$960

    Non-Member

    Instalment payment term is available, do contact us at education@saceos.org.sg for more information

    S$1,800

    SACEOS Members Buddy Price ( Limited Time only)

    For every full price paid, next person 50% off.

    *Instalment payment term is available, do contact us at education@saceos.org.sg for more information

    S$480

    Non- Member Buddy Price ( Limited Time only)

    For every full price paid, next person 50% off

    *Instalment payment term is available, do contact us at education@saceos.org.sg for more information

    S$900
    Community
    Community

    Discover and connect with other attendees.

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