Professional Conference Management (PCM) Course ( 16 - 18 Jan)

OVERVIEW

In this ever-changing landscape, businesses need to keep themselves abreast of the latest issues and trends so as to respond to the them in a timely manner. Thus, the role of conferences is to bring together the industry players to address the trending issues. A well-run conference serves to facilitate knowledge exchange and encourage activism to propel the industry forward. Through a series of lectures and case studies, participants will be equipped with the essential skills to execute a seamless conference.

COURSE OBJECTIVE

• Introduce participants to the basic concepts in organizing conferences by differentiating the key elements between corporate and association meetings through practical applications of the concepts
• Impart knowledge to ensure that participants working in supporting fields have a holistic view of the industry to understand the impact of the support provided in organizing a successful conference
• Provide participants with comprehensive information and understanding of the industry to make an informed choice in making a career switch to the conference industry

COURSE OUTLINE

The PCM course consists of the following topics:

• Introduction, Definition & Structure
• Program Development
• Conference Marketing
• Room Set-up
• Planning Timeline
• Special Requirements
• Budgeting
• Media Publicity
• PCO Administrative Management
• Operations & Logistics
• Bidding & Selection Process/Techniques

Continuing Education (CE) Clock Hours

Upon completion of the PCM course, participants will be awarded 24 CMP Continuing Education (CE) clock hours1. These hours can be used in either the Application or Recertification processs of the Certified Meeting Professional (CMP) programme.