Professional Conference Management (PCM) Course : 21 to 23 Feb 2024

OVERVIEW

In this ever-changing landscape, businesses need to keep themselves abreast of the latest issues and trends so as to respond to the them in a timely manner. Thus, the role of conferences is to bring together the industry players to address the trending issues. A well-run conference serves to facilitate knowledge exchange and encourage activism to propel the industry forward. Through a series of lectures and case studies, participants will be equipped with the essential skills to execute a seamless conference.

COURSE OBJECTIVE

• Introduce participants to the basic concepts in organizing conferences by differentiating the key elements between corporate and association meetings through practical applications of the concepts
• Impart knowledge to ensure that participants working in supporting fields have a holistic view of the industry to understand the impact of the support provided in organizing a successful conference
• Provide participants with comprehensive information and understanding of the industry to make an informed choice in making a career switch to the conference industry

COURSE OUTLINE

The PCM course consists of the following topics:

• Introduction, Definition & Structure
• Program Development
• Conference Marketing
• Room Set-up
• Planning Timeline
• Special Requirements
• Budgeting
• Media Publicity
• PCO Administrative Management
• Operations & Logistics
• Bidding & Selection Process/Techniques