Professional Events Management (PEvM) Course (7-9 June)

OVERVIEW

This course focuses on other commercially oriented events that serve a strong marketing and communications role, oftentimes including a strong mix of media and entertainment options of what has been termed 'Experiential communications'. These events may range from serving a select few to thousands of people, with a range of budgets to match that are not always commensurate with the audience size.

By the end of this course, the graduate will have acquired the skills and confidence needed to architecture and manage the wide permutation of 'Experiential communications' events.

COURSE OBJECTIVE

• Acquire practical knowledge and confidence in professional Events management, especially Events of a commercial nature
• Develop stronger professional interest in the Events management industry and thrive subsequently as an Events Professional
• Understand the key differences between key commercial Event genres, and how to manage these with confidence

COURSE OUTLINE

The PEvM course consists of the following topics:

• Introduction, Definition & Structure
• Event Architecture
• Budgeting & Finance
• Marketing & Branding
• Vendor Selection
• Event Management Processes
• Operations & Logistics
• Post-Event

Continuing Education (CE) Clock Hours

Upon completion of the PEvM course, participants will be awarded 24 CMP Continuing Education (CE) clock hours. These hours can be used in either the Application or Recertification processs of the Certified Meeting Professional (CMP) programme.