This course focuses on other commercially oriented events that serve a strong marketing and communications role, oftentimes including a strong mix of media and entertainment options of what has been termed 'Experiential communications'. These events may range from serving a select few to thousands of people, with a range of budgets to match that are not always commensurate with the audience size.
By the end of this course, the graduate will have acquired the skills and confidence needed to architecture and manage the wide permutation of 'Experiential communications' events.
Acquire practical knowledge and confidence in professional Events management, especially Events of a commercial nature
Develop stronger professional interest in the Events management industry and thrive subsequently as an Events Professional
Understand the key differences between key commercial Event genres, and how to manage these with confidence
The PEvM course consists of the following topics:
Introduction, Definition & Structure
Budgeting & Finance
Marketing & Branding
Event Management Processes
Operations & Logistics
Continuing Education (CE) Clock Hours
Upon completion of the PEvM course, participants will be awarded 24 CMP Continuing Education (CE) clock hours. These hours can be used in either the Application or Recertification processs of the Certified Meeting Professional (CMP) programme.