OVERVIEW
Knowledge and experience are both the currency of management; knowledge to understand the process of exhibition planning, and experience to manage the unforeseen. With a good repertoire of both, you will be able to deliver an unforgettable experience to the attendees. The Professional Exhibition Management (PEM) course is developed to deliver the essential concepts to professionals on how to plan, manage and market exhibitions.
COURSE OBJECTIVE
- Provide participants with a comprehensive overview of the exhibition industry
- Raise the standards of professionalism, service quality and operations of the exhibition industry
- Expose participants to the fundamental exhibition concepts and techniques
- Enhance understanding of various components and entities involved in the industry
- Acquire knowledge to make informed choices and timely execution of decisions
COURSE OUTLINE
The PEM course consists of the following topics:
- Overview of the exhibition industry
- Function & Structure of the Project Team
- Project Management Schedule
- Sales and Marketing in Selling Exhibit Space
- Visitor Promotion
- Supplier & Venue Operations
- Budgeting
- Post Show Evaluation
- Sustainability in the Exhibition Industry
- Event Technology
Continuing Education (CE) Clock Hours
Upon completion of the PEM course, participants will be awarded 24 CMP Continuing Education (CE) clock hours. These hours can be used in either the Application or Recertification process of the Certified Meeting Professional (CMP) programme.
