PROGRAMMES
PROFESSIONAL
EXHIBITION MANAGEMENT
(PEM) COURSE
OVERVIEW
WHO
SHOULD
ATTEND
Do you have what it takes to bring a successful event to fruition?
A successful event is a powerful marketing platform for both events organisers and businesses in general. And is often determined by the depth of the knowledge and experience in the planning and management process. Knowledge and experience are both the currency of management; knowledge to understand the process of exhibition planning, and experience to manage the unforeseen. With a good repertoire of both, you will be able to deliver an unforgettable experience to the attendees and to your colleagues.
The Professional Exhibition Management (PEM) course is thus developed to deliver the essential concepts to professionals on how to plan, manage and market exhibitions.
Professionals who have joined the MICE & Events industry for not more than 2 years looking to acquire knowledge on basic management techniques related to the industry.
CLASS FORMAT
Physical Classroom
DURATION
3 days
COURSE PERIOD
April 2024
June 2024
Aug 2024
Nov 2024
FEES
SGD980.00 (Member)
SGD1,320.00 (Non-Member)
CONTINUING EDUCATION (CE)
24 hours
GRANTS AVAILABLE
Receive up to 70% grant (subject to STB approval) on SACEOS courses through the Training Industry Professionals in Tourism (TIP-iT) which supports tourism companies in employee upgrading and leadership development.
COURSE
OBJECTIVES
Provide participants with a
comprehensive overview of the
exhibition industry
Raise the standards of
professionalism, service quality
and operations of the exhibition
industry
Expose participants to the
fundamental exhibition concepts
and techniques
Enhance understanding of
various components and entities
involved in the industry
Acquire knowledge to make
informed choices and timely
execution of decisions
WHAT
YOU’LL
LEARN
Overview of the Exhibition Industry
Evolution of the Exhibition Industry
The Reasons Behind Exhibitions
The Exhibition Team Structure
The Project Timeline
Budgeting Event Architecture
Project Lifecycle (Conceptualisation and Programming)
Exhibition Sales and Marketing
Pre-show/On-site Management
Team Brief
Programming
Tear Down
Post-Show Management
Supplier, Technology and Trends
Post-Show Evaluation
Post-Show Report
Role of Suppliers
Event Technology
MEET YOUR INSTRUCTOR
Mr. Chandran Nair began his career with the Port of Singapore Authority in 1980 as a Commercial Officer and moved on to be the Manager (Business Development) at World Trade Centre, Singapore.
He progressed on to be the General Manager (Venues) with the responsibility of managing Singapore Expo and providing overseas consultancy projects in venue management; and subsequently General Manager (Exhibitions) with the responsibility of organising trade exhibitions.
