SACEOS was set up in 1979 to be the voice and champion of the meetings, incentives, conventions and exhibitions (MICE) industry, to help those in the business to develop and prosper, and to work closely with the government to meet the objective of making Singapore the best venue in Asia. Training has been and continues to be a cornerstone of SACEOS and it is a strategic pillar for the association to help members as Singapore and Asia grapple with greater competition from other regions, fight for talent, as well as manage and retain talent.